Optimised structure and division into target group sections: New tde website offers aesthetics and functionality with every click

 The new website offers aesthetics, functionality, intuitive usability and user experience to the highest level. The network experts online presence at www.tde.de is characterised by its contemporary, modern layout with large headlines, it is clearly structured and designed for optimal viewing on all end devices: In addition to general information about tde, the homepage provides visitors with the most important reading recommendations, i.e. on the topic of quality, and links to the configurators, the online shop, or the careers page. The extensive tde product portfolio is the pages main focus: For easy presentation, tde has integrated modern technologies, such as swipe elements and embeds high-quality video content and image galleries into its new site. 

"The first impression counts. That's why we have consistently geared our new website to the needs of our customers and our sales department," says André Engel, Managing Director of tde. "The conception of the site was handled completely in-house. For the implementation, we were able to rely on the support of external developers with whom we have been working for many years. As we have increased our commitment to moving image marketing, we will now be able to offer our website visitors new content on a regular basis." 

New: division into target group-specific sections 

To help users find what they are looking for more efficiently, tde has consistently structured its website according to target groups: In the "tde solutions" section, those responsible will now find specially designed sub-pages on high-speed applications for the five tde core areas; data centre, telecom, industry, research and mobile. Further sections include products, expertise, values and the page "About tde". Thanks to the clear structure, users can reach their objective in just a few clicks. The network expert has also redesigned the product search and linked it directly to the tde shop: Thanks to an improved filter system, customers can find high-quality network components, for high-availability applications even more efficiently. Since tde has integrated the intuitive fibre optic cable and splice box configurators with associated product visualisation into the shop, all possible customer-specific configurations can be created plausibly and error-free.